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MARKETING FOR PLUMBERS

One team for your website, your trucks, and everything in between

The franchise down the road isn't better than you. It just has a marketing department. You fix pipes. We handle the rest. ZOOGABOOG! is the marketing department for independent plumbing companies: website, Google presence, cards, van lettering, and shirts, from one team that answers its own phones.

What marketing does a plumbing company actually need?

A plumbing company needs six things: a website that loads fast on a phone, a Google presence that shows up when someone searches "plumber near me," trucks with your name on them, business cards and leave-behinds, clean shirts for your techs, and a steady flow of good reviews. That is the whole list, and you do not need to buy it all at once.

Most shops piece this together over the years: the truck lettered by one shop, cards from another, a website built in 2016 by somebody's kid who was good with computers. Each piece looks like a different company. We set your logo and colors up once, and everything you order after that comes out matching.

A plumbing website that makes the phone ring

Your website has one job: get a homeowner with water on the floor to call you right now. That means a site that loads fast on a phone, shows your service area clearly, and puts a tap-to-call button where a thumb can find it.

Emergency plumbing is a phone call business. You do not need a cart, a login, or a booking engine. You need your services, your service area, real photos of your crew, and a contact form for the water heaters and remodels. And every old plugin on a site nobody updates is another unlocked door. Not sure whether yours is helping or hurting? Get a free website checkup and we will tell you honestly, no charge and no pressure.

Showing up on Google when someone searches "plumber near me"

A lot of your new customers start with a Google search, and Google decides who they see based on your Google Business Profile, your reviews, and whether your name and phone number match everywhere they appear online. Getting those three things right does more than any ad you could buy.

A wrong phone number on a listing site quietly costs you jobs. We fix those listings, keep your profile sharp, and keep watching so mistakes do not creep back in.

Truck and van signage that works while you sleep

Your van sits in a driveway all day where the entire street can see it, which makes it the cheapest billboard you will ever own. The only job is making sure the name on the door matches the website, the cards, and the shirts.

Sign, banner, and poster design starts at $75. We do not do full vehicle wraps right now. Magnets and door decals for the truck, yes, priced on the page. If you want a full wrap, we will point you to a good local installer and hand you clean artwork to take there. Because your brand is stored with us, it comes out matching everything else you own.

Business cards, magnets, and the leave-behinds plumbers live on

Plumbing runs on leave-behinds: a business card on the water heater, a magnet on the fridge, a sticker with your number right where the next clog will happen. Every finished job should leave your phone number behind in two or three places.

Leave-behinds are the plumbing business model, which is why plumbers keep reordering the small stuff. Once your brand is set up with us, every card, magnet, sticker, and water heater tag comes out matching. All of it is optional and normally priced. Never a bait and switch.

Shirts your customers trust at the door

A clean shirt with your logo on it tells a nervous homeowner that the right person just knocked. Uniforms wear out and crews change, so shirts are a reorder, not a one-time buy, and when they come from the same brand file as your truck and your website, your whole company looks like one company.

What plumber marketing costs here

One price per thing, published, no proposal meetings. Websites start at $100, and every site runs on the Care Plan at $100 a month, cancel any time inside your account.

  • New website: one page, or $500 for a business site with 5 pagesfrom $100
  • Free Rebuild (already have a site? apply, up to 5 pages, 12-month Care Plan minimum)$0 to build
  • Care Plan, required with every site: one plan, everything included, cancel any time inside your account$100/mo
  • Care Plan yearly option: two months free$1,000/yr
  • Logo design (or we clean up and redraw the logo you already have, from $25)$100
  • Truck and van magnets and door decals (no full wraps right now)see catalog
  • Sign, banner, or poster designfrom $75

Everything else is normally priced and always optional. The full list is at pricing.

The Free Rebuild (already have a website? start here)

Send us your crappy website. We'll send back a good one. Free means free: we rebuild your site on our servers, using your content and your photos, and your current site never goes down.

Apply in about two minutes: no account, no card, no passwords, no call to schedule. A real person reviews every application and nothing is promised until we approve it. Spots are limited. If you are approved, we rebuild up to 5 pages where you can look at them. Love it, and we move it over and handle every technical piece. Don't love it, and nothing happens. We do the work first. You decide after. The full process is at how it works.

The money: the rebuild is $0 for up to 5 pages. The site runs on the Care Plan, $100 a month from the day it goes live, one price for everybody, with hosting, security, backups, and your edits included. The one condition: the Care Plan has a 12-month minimum, and if you cancel before then you do not owe the remaining months, the site we host comes down unless you pay the $500 buyout to keep it (your domain and your content always go with you).

The fine print, out in the open: the Care Plan has a 12-month minimum, starting the day the site goes live. Want to leave sooner and keep the site? Pay the $500 buyout. Cancel early without it and the site we host comes down, because the build was free. Either way, you do not owe the remaining months. After the 12 months it is month to month, cancel any time inside your account. Your domain is always yours. Your content is always yours. We never hold those.

Who qualifies: a real, operating plumbing business that already has a website, on any platform. Independent shops only, not chains or franchises. We ask for an honest testimonial afterward, honest, not glowing. Spots are limited and a person on our team reviews every application.

Questions plumbers actually ask us

How much does a plumbing company website cost?
New sites start at $100 for one page, $500 for a business site with 5 pages. Already have a website? Apply for the Free Rebuild: if a person on our team approves it, we rebuild up to 5 pages free. Either way the site runs on the Care Plan at $100 a month from the day it goes live, cancel any time inside your account (the Free Rebuild has a 12-month minimum). That $100 covers hosting, security, backups, uptime monitoring, and your edits.
Will you build online booking or payments into my site?
Not on the one-page site or the Free Rebuild. Those are pages, photos, and a contact form, which is all an emergency phone call business needs. Want booking or payments later? That is a different build and we will quote it straight. Ask us.
What happens to my current website while you work?
Nothing. We build the new site on our servers, your live site never goes down, and you never hand over a password. You compare the two and decide.
Do I actually own the website?
Your domain and your content are always yours, full stop. On the Free Rebuild the Care Plan has a 12-month minimum, and here is the part nobody else says out loud: cancel before the 12 months are up and the site we host comes down, because the build was free, unless you pay the $500 buyout to keep it. You do not owe the remaining months. After that it is month to month, cancel any time inside your account.
I run a franchise plumbing location. Can I apply?
The Free Rebuild is for independents with an existing website only, not chains or franchises. Independent but not sure whether your site qualifies? Apply anyway, or contact us and we will figure it out together.

Still have a question? A real person will answer it in plain English.

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