Make everything with your name on it match
Your truck, your shirts, your yard signs, and your website all have your name on them, and none of them match. ZOOGABOOG! is a marketing department on demand for independent HVAC companies: we fix the website free, store your brand once, and everything you order after that comes out matching.
What marketing does an HVAC company actually need?
An HVAC company needs six things: a website that turns searches into service calls, a Google presence that shows up for "AC repair near me," wrapped or lettered trucks, business cards and door hangers, uniforms for your techs, and reviews that keep coming in. Nothing on that list requires a big agency or a big monthly bill.
Agencies that serve HVAC companies commonly charge $2,000 to $6,000 a month, with website builds at $5,000 to $12,000. We think that is the wrong shape for an independent shop: one team, one stored brand, published prices, and you only buy what you need.
An HVAC website that turns searches into service calls
Your website has one job: get the homeowner with a dead AC or a cold house to call you instead of the next name on Google. That takes a fast mobile site, clear service area pages, and a tap-to-call button that is impossible to miss.
You do not need a cart or a checkout. You need your services spelled out plainly (repair, replacement, maintenance), real photos of your crew and installs, and simple forms for quotes and tune-up requests. If you sell maintenance plans, we build clean pages that explain them plus a signup form, and you handle billing the way you already do. Wondering where yours stands? Get a free website checkup, free, even if the honest answer is "your site is fine."
Showing up on Google before the busy season hits
Most HVAC customers find their contractor through a Google search, and Google ranks you on your Google Business Profile, your reviews, and whether your business information matches everywhere it appears online. Fixing those three things is the highest value marketing work an HVAC company can do, and none of it is an ad.
Searches spike the first hot week and the first cold week of the year, and Google decides who wins those weeks months earlier. We keep your profile sharp, fix wrong or duplicate listings, and keep watching, so slow season work pays off in busy season.
Truck wraps: your fleet is a rolling billboard
Every truck you run drives past thousands of potential customers a day, then parks in a driveway where the whole street reads it. A wrap only earns its keep if the truck matches the website the neighbor looks up five minutes later.
Wrap design with us is $600, and a sign or banner design is $200. Printing and installing a full wrap typically costs $2,500 to $5,000 anywhere you buy it, so the artwork should be right the first time, and because your brand is stored with us, the wrap, the yard signs, and the website all come out matching.
Business cards, door hangers, yard signs, and stickers
HVAC print is simple and it works: a card in every hand, a door hanger on the ten houses around every job, a yard sign at every install, and your sticker on every piece of equipment you touch. That sticker is the quiet champion, because when the furnace acts up years from now, your number is the one taped to it.
Once your brand is set up with us, all of it comes out matching, normally priced, and always optional. Never a bait and switch.
Uniforms that say somebody professional just arrived
A tech in a clean, branded shirt puts a homeowner at ease before a word is spoken. Uniforms get replaced every year and crews grow, so this is a reorder, not a one-time buy, and when the shirt matches the truck and the truck matches the website, you look like the established company in town.
What HVAC marketing costs here
One price per thing, published, no proposal meetings. The website rebuild is free, and after three free months the site is $100 a month, cancel any month.
- Website rebuild: $0 to build, free for 90 daysthen $100/mo
- Website yearly option: two months free$1,000/yr
- Website care plans (if you already have a site you like)from $25/mo
- Logo design (or we clean up and vectorize your existing logo from $75)from $300
- Truck wrap design$600
- Sign or banner design$200
Everything else is normally priced and always optional. The full list is at pricing.
The free website rebuild (start here)
Send us your crappy website. We'll send back a good one. We rebuild your site free, on our servers, using your content and your photos, and your current site never goes down while we work.
Apply in about two minutes: no account, no card, no passwords, no call to schedule. If you qualify, we build the new site where you can look at it. Love it, and we move it over and handle every technical piece. Don't love it, and nothing happens. We do the work first. You decide after. The full process is at how it works.
The money: the rebuild is $0. The first 90 days of hosting, security, backups, and small edits are $0. At day 90 you decide, and if you keep it, it is $100 a month, one price for everybody, cancel any month.
The fine print, out in the open: the site files become yours after 12 months of service. Want to leave sooner and take the build with you? Buy it out for $900. Or just cancel and walk away owing nothing. Your domain is always yours. Your content is always yours. We never hold those.
Who qualifies: a real, operating HVAC business with a simple WordPress brochure site (pages, contact form, maybe a blog). Independent shops only, not chains or franchises, and no online stores or carts. We ask for an honest testimonial afterward, honest, not glowing. We take a limited number each month, accepted in the order they come in.
Questions HVAC owners actually ask us
How much does an HVAC company website cost?
We are slammed. When is the right time to do this?
Can you put my maintenance plans on the site?
What happens to my current website while you work?
Do I own the website?
Still have a question? A real person will answer it in plain English.
