Make everything with your name on it match
The franchise down the road isn't better than you. It just has a marketing department. Your truck, your shirts, your yard signs, and your website all have your name on them, and none of them match. ZOOGABOOG! is the marketing department for independent HVAC companies: we fix the website free, store your brand once, and everything you order after that comes out matching.
What marketing does an HVAC company actually need?
An HVAC company needs six things: a website that turns searches into service calls, a Google presence that shows up for "AC repair near me," magnets or lettering on the trucks, business cards and door hangers, uniforms for your techs, and reviews that keep coming in. Nothing on that list requires a big agency or a big monthly bill.
Agencies quote this work in the thousands a month, and website builds in the thousands more. We think that is the wrong shape for an independent shop: one team, one stored brand, published prices, and you only buy what you need.
An HVAC website that turns searches into service calls
Your website has one job: get the homeowner with a dead AC or a cold house to call you instead of the next name on Google. That takes a fast mobile site, clear service area pages, and a tap-to-call button that is impossible to miss.
You do not need a cart or a checkout. You need your services spelled out plainly (repair, replacement, maintenance), real photos of your crew and installs, and simple forms for quotes and tune-up requests. If you sell maintenance plans, we build clean pages that explain them plus a signup form, and you handle billing the way you already do. Wondering where yours stands? Get a free website checkup, free, even if the honest answer is "your site is fine."
Showing up on Google before the busy season hits
A lot of your customers find their contractor through a Google search, and Google ranks you on your Google Business Profile, your reviews, and whether your business information matches everywhere it appears online. Fixing those three things is the highest value marketing work an HVAC company can do, and none of it is an ad.
Searches spike the first hot week and the first cold week of the year, and Google decides who wins those weeks months earlier. We keep your profile sharp, fix wrong or duplicate listings, and keep watching, so slow season work pays off in busy season.
Your fleet is a rolling billboard
Every truck you run is seen all day by people who live and work where you do, then parks in a driveway where the whole street reads it. Whatever is on the door only earns its keep if the truck matches the website the neighbor looks up five minutes later.
Sign, banner, and poster design starts at $75. We do not do full vehicle wraps right now. Magnets and door decals for the truck, yes, priced on the page. If you want a full wrap, we will happily point you to a good local installer and hand you clean artwork to take there. Because your brand is stored with us, the magnets, the yard signs, and the website all come out matching.
Business cards, door hangers, yard signs, and stickers
HVAC print is simple and it works: a card in every hand, a door hanger on the ten houses around every job, a yard sign at every install, and your sticker on every piece of equipment you touch. That sticker is the quiet champion, because when the furnace acts up years from now, your number is the one taped to it.
Once your brand is set up with us, all of it comes out matching, normally priced, and always optional. Never a bait and switch.
Uniforms that say somebody professional just arrived
A tech in a clean, branded shirt puts a homeowner at ease before a word is spoken. Uniforms get replaced every year and crews grow, so this is a reorder, not a one-time buy, and when the shirt matches the truck and the truck matches the website, you look like the established company in town.
What HVAC marketing costs here
One price per thing, published, no proposal meetings. The website rebuild is free, and after the first 90 days the site is $100 a month, cancel any month by email.
- Website rebuild: $0 to build, free for 90 daysthen $100/mo
- Website yearly option: two months free$1,000/yr
- Website care plan (if you already have a site you like): one plan, everything included$100/mo
- Logo design (or we clean up and redraw the logo you already have, from $25)$100
- Truck magnets and door decals (no full wraps right now)see catalog
- Sign, banner, or poster designfrom $75
Everything else is normally priced and always optional. The full list is at pricing.
The free website rebuild (start here)
Send us your crappy website. We'll send back a good one. We rebuild your site free, on our servers, using your content and your photos, and your current site never goes down while we work.
Apply in about two minutes: no account, no card, no passwords, no call to schedule. If you qualify, we build the new site where you can look at it. Love it, and we move it over and handle every technical piece. Don't love it, and nothing happens. We do the work first. You decide after. The full process is at how it works.
The money: the rebuild is $0. The first 90 days of hosting, security, backups, and small edits are $0. At day 90 you decide, and if you keep it, it is $100 a month, one price for everybody, cancel any month from your dashboard. The one condition: the site files become yours after 12 paid months, and if you cancel before then the site we host comes down (your domain and your content always go with you).
The fine print, out in the open: the site files become yours after 12 paid months. Want to leave sooner and take the build with you? Buy it out for $900. Or just cancel any time inside your account and walk away owing nothing, but know this going in: cancel before 12 paid months and the site we host comes down, because the build was free. Your domain is always yours. Your content is always yours. We never hold those.
Who qualifies: a real, operating HVAC business with a simple WordPress brochure site (pages, contact form, maybe a blog). Independent shops only, not chains or franchises, and no online stores or carts. We ask for an honest testimonial afterward, honest, not glowing. We take a limited number each month, accepted in the order they come in.
Questions HVAC owners actually ask us
How much does an HVAC company website cost?
We are slammed. When is the right time to do this?
Can you put my maintenance plans on the site?
What happens to my current website while you work?
Do I own the website?
Still have a question? A real person will answer it in plain English.
